Case Study · Roofing · Moreno Valley, CA
J&R Elite Roofing
How aggressively managed Local Services Ads and a durable SEO foundation gave J&R a lead pipeline that keeps crews booked all year.
The challenge
A crowded market, and crews to keep busy
J&R Elite Roofing is a quality roofing contractor competing in one of Southern California's most crowded home-services markets. Riverside, Moreno Valley, Corona, and the rest of the Inland Empire are packed with established competitors all fighting for the same homeowners.
What J&R cared about was simple: a steady, predictable pipeline of real local leads, not vanity metrics, to keep crews booked through every season.
What Grizzly did
A two-engine local growth system
We ran two engines side by side: aggressively managed Local Services Ads for leads now, and a durable SEO foundation for leads that compound over time.
Managed Google LSA
Optimized the LSA profile for maximum visibility across J&R's core service areas, tuned the budget to keep Google delivering aggressively, enabled message leads, and continually drove down cost per lead.
Built the SEO foundation
Grew the site to rank for high-intent commercial searches like "Moreno Valley roofing" and "roofers in Riverside," putting J&R in front of homeowners actively looking for a roofer.
Built lasting authority
580+ quality backlinks across 300+ referring domains to anchor long-term organic visibility, not a quick spike.
Grew the reviews
A steady review engine that lifts both rankings and the trust that turns a lead into a signed job.
How it unfolded
From handoff to a pipeline that runs itself
Kickoff
Took over and opened the taps
Audited the site and local presence, took over the Local Services Ads account, and set the budget cap high so Google delivered leads aggressively from day one.
First 30 days
Leads landing, foundation building
LSA leads started hitting the phone while we rebuilt the SEO foundation underneath, fixing the on-page and technical gaps holding rankings back.
Months 2 to 6
The map turned green
Backlinks and content compounded, and the Google Maps grid across Moreno Valley went from mostly red to mostly green for commercial roofing.
Ongoing
Cheaper leads, every season
Steady lead flow, reviews climbing, and a cost per lead that keeps trending down. Still running today.
The results
A pipeline that pays for itself
▸ Google Maps ranking grid across Moreno Valley, before and after.
Qualified leads generated through Google Local Services Ads.
Cost per lead, in a trade where a single signed roof is worth thousands.
Leads in a single month at peak season.
Plus a 580+ backlink profile across 300+ referring domains anchoring long-term organic visibility, a #1-2 spot in the Maps 3-pack for commercial roofing, and a 5.0 rating across 58 reviews.
The takeaway
For local contractors, leads are the whole game. By pairing aggressively managed Local Services Ads with a durable SEO foundation, we gave J&R Elite Roofing a lead pipeline that compounds over time, at a cost per lead that makes every job profitable.
What their customers say
"I had a great experience with this company. Very reasonable pricing, and professional work. Highly recommend."
Jeremy Witt
▸ Verified Google review of J&R Elite Roofing
Where we take it from here
The pipeline is built. Now we widen it.
Expand the service-area map
Build out city pages for the next towns in the Inland Empire so the SEO engine captures more of the region, not just the home base.
Scale LSA into new zips
Now that cost per lead is dialed in, push the pay-per-lead engine into adjacent areas where J&R has crews to spare.
Own the high-intent searches
Financing, storm-damage, and insurance-claim content to capture the roofing searches competitors leave on the table.