Case Study · Fitness · Woodland Hills, CA
The Compound Gym
A private, appointment-only gym that had paid another agency for months with nothing to show for it. We took over and made The Compound the name locals, and AI assistants, recommend first in Woodland Hills.
▸ Across ChatGPT, Gemini, Perplexity, and Google AI Mode. Source: Search Atlas LLM Visibility.
The challenge
Months of "just wait," and nothing to show
The Compound had already been paying another agency for a couple of months. Nothing was moving, and the answer was always the same: just wait. In March, the website generated zero inquiries.
What the owner cared about was getting found, not someday but now. By locals searching Google, and by the AI assistants people increasingly ask for recommendations, all while surrounded by big-box brands like Equinox and LA Fitness.
What Grizzly did
Win Google and AI at the same time
We took over and built for both front doors of search at once: classic local SEO for Google and Maps, and content structured so AI assistants pick The Compound when someone asks where to train.
Local SEO foundation
Optimized the site and Google Business Profile for the Woodland Hills money terms, from "private gym" to "gym space rental," so The Compound shows up in both search and Maps.
Built for AI search
Structured the content and entity signals so ChatGPT, Gemini, Perplexity, and Google AI Mode cite The Compound when locals ask for a gym or trainer recommendation.
Review engine
Kept genuine 5-star reviews flowing, which feeds both Google rankings and the trust signals AI models lean on.
Content built for intent
Pages written around what real prospects and trainers actually search for, not keyword filler.
▸ The site, built to get found in search and cited by AI.
How it unfolded
Zero in March, lift-off by May
March, kickoff
Took over a silent website
Inherited a site generating zero inquiries. Audited the Google rankings and the AI visibility, and found nobody had touched either.
First weeks
Built both front doors
Rebuilt the local SEO foundation and structured the content and entity signals so AI assistants would actually cite The Compound.
By May
The needle moved
27 website leads from zero, the #1 share of voice in AI answers for Woodland Hills gyms, and a wall of climbing Google rankings.
Ongoing
Holding the top spot
Defending #1 across both Google and AI search while widening into more of the queries locals actually ask.
The results
Month one, the needle moved
Hot leads straight from the website in May, up from zero inquiries in March.
Share of voice in AI answers about Woodland Hills gyms, ahead of Equinox and Ultimate Performance.
Engagement rate from ChatGPT visitors: 22 sessions, 13 clicked through to the site.
A year of search traffic
▸ Flat for a year, then liftoff the moment we took over.
Climbing the Google money terms
On the AI side, The Compound is named in the answer for 5 of 6 key topics on both Gemini and Google AI Mode, with AI visibility up 42% in a single period. The Google profile carries a 5.0 rating across 33 reviews.
The takeaway
The Compound spent months with another agency waiting for something to happen. We took over and, in the first stretch, turned a silent website into 27 leads in a month, the top spot in AI answers for Woodland Hills gyms, and a wall of #1 Google rankings. Search has two front doors now. We own both for The Compound.
What their customers say
"Excellent, clean, incredibly well maintained gym. Paul is a fantastic trainer. He really cares about his clients."
Warren Brown
▸ Verified Google review of The Compound Gym
Where we take it from here
Hold the top, then widen it
Defend and widen AI share
Hold #1 and expand into more of the fitness questions AI assistants answer for Woodland Hills, before competitors notice the channel exists.
Tighten the lead funnel
Turn website inquiries into booked tours and signups with a cleaner conversion path and faster follow-up.
Press what is winning
Lean into the gym-space-rental and trainer-rental angles already ranking #1, where demand is high and competition is thin.