Paid Ads
Paid ads are the fast lane. While your SEO compounds in the background, ads put you at the top of Google today, in front of people ready to book. We run the channels that actually move the phone for the trades, and we leave the rest alone.
Three ways to show up. We start with the one that pays fastest.
The short version
Here is the whole idea. You set a budget. We put your business in front of the right people. You only keep spending where the leads come back cheaper than the job is worth. That is the entire game.
You are never locked into a number. We start where you are comfortable and scale only what works.
No waiting months to rank. The right ad makes you visible at the top today, to people already searching.
We kill what loses and pour budget into what books jobs. Every dollar earns its place or it goes.
There are three channels worth your money. Here is each one, in plain English.
These are the ads in the Facebook and Instagram feed. You are not waiting for someone to search for you. We put your offer in front of the right homeowners in your area while they scroll.
Where it wins
Best as a follow-up channel. Great for demand you create, not the demand that already exists.
PPC stands for pay per click. When someone types “AC repair near me,” your ad can sit at the very top of Google. They click, they land on your site, and you pay only when they actually click.
Where it wins
You need a fast landing page for this one to pay off. We build that too.
These sit above everything else, with the green Google Guaranteed check. The big difference: you pay per lead, not per click. No charge for tire-kickers. You pay when a real customer calls or messages.
Where it wins
This is usually where we start. For Ace Home Heating & Air we have driven 5,262 leads at about $79 each. The numbers are below.
Next up
People are starting to ask AI assistants who to hire, and ads inside those answers are coming next. We are already building the playbook so you land early, not late. Ask us about the early list and we will keep your seat.
How we spend your money
Most agencies switch everything on at once, burn your budget, and cannot tell you what worked. We do the opposite. We land one channel, get it profitable, prove it to you, then stack the next one on top. Your spend always sits on channels we already know are paying.
Lowest cost per lead, fastest calls. We get this profitable first.
Once LSA pays, we add search ads to catch the rest of the demand.
With calls coming in, we layer Meta to create demand and stay top of mind.
When one starts working, we do not stop. We add the next layer and raise the floor under you.
Straight talk
We get asked about Yelp a lot. Our honest answer: it is expensive, the leads are thin, and the contracts are sticky. Your budget does far more on the channels above. We would rather make you money than make Yelp money.
We learned this firsthand. We ran a print shop ourselves, and Yelp sold us a package at $500 a month. Four months in, we had exactly one lead, a one-off print job that never even happened. The only thing harder than getting a lead out of them was getting out of the contract.
And when their sales team starts calling three times a week? Do not answer. You will thank us later.
Real numbers
“Best air conditioning service we have ever had.”
Cary Thomas · Verified Google review of Ace HomeLSA results shown (verified billing + Search Atlas). Meta and Google PPC vary by market. We report every dollar, every month.
Questions
The best ad in the world is wasted if the lead slips through. Most contractors lose work to a missed call or a slow follow-up, not to bad marketing. So we do not just hand you leads. We help you catch and close them.
Running in the background
Could not pick up? Auto-text sent instantly
Paid ads pricing
Pick the channels you want managed. Your Local Services Ads, CRM, and automations come baked into every plan.
One channel
Google Ads or Meta, fully managed, whichever fits your market best.
Two channels
Google Ads and Meta, both managed and working together to stack your leads.
In every plan
Local Services Ads are pay-per-lead, paid straight to Google. We usually bundle the setup with your local SEO.
"I'd been struggling trying to set up Google Ads myself for the longest time. Gave Grizzly Media Co a brief call and he helped me out so much. Very nice over the phone and pointed me in the right direction. Definitely a good, honest guy to help with any online marketing."
Dylan Congiardo
▸ Verified Google review
Free game plan
Answer a few quick questions and we will tell you exactly where to start, then how we would stack the rest as it pays off. Takes about 30 seconds.